Trust, Relationships and the Long Game with Scott Stratten

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If you’ve been living under a rock, you may not know Scott Stratten but you’re in for a treat! “Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.”

He is renowned for being a Forbes ‘Social Media Influencer’, Author of 4 best selling books, and now speaks full time for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments and now Royal LePage and other real estate companies.

On Success:

“Four books, the unpodcast and 50 keynotes a year = 14 year overnight success story.” 🙂

On Entrepreneurship:

“You can’t be taught to be an entrepreneur – it’s either in you or it isn’t!”

On Real Estate and Realtors

“I don’t hate realtors I hate bad real estate marketing.  It’s the number one industry based on trust and the ability to connect and community. You can’t rush relationships. You can’t rush trust. There’s no shortcuts to authenticity.”

On What NOT to do when it comes to your marketing!

Scott recently bought and sold and you’l hear the brilliant way his Realtor made his way into Scott’s heart. #donuts

“Understand real estate is the LONG GAME.”

On Brand:

“If you are your authentic self in real estate, you have no real competition!”

Listen to Scott and partner Allison Kramer on the Unpodcast where they filter through all the advice on how to truly succeed in business AFTER you listen to this one 😉

(*Note unfortunately during the last 10 minutes there is an echo due to issues while recording with skype. We apologize to Scott and our audience.)

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